Wella Professionals




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State-of-the-art products and services designed for the world’s most passionate hair experts and their clients. As the global experts in colour, we help you delight your clients through our deep consumer understanding and innovative, proven colour, care and styling products. Our services, co-created with stylists, include:
• Wella colour portfolio
• Full spectrum colour (including Koleston Perfect: the #1 professional permanent colour)                                                 • Wella Professionals Care and Styling
• Indulgent care and expressive styling
• SP Care

New to the world trend inspiration translated to salon-friendly looks for those who are passionate about being on trend. Every year we work with global trend experts to create a portfolio of beauty trends designed to inspire your artistry and help you achieve the best possible results for each of your clients.

Complete education portfolio always evolving for those who are passionate about hair expertise. We provide our hairdresser partners with world-class education helping you meet the needs of all your clients. This includes access to Wella studios with its world-renowned Master Colour program.

Leading business support always there for world’s most passionate hair experts. We also help improve the operation and profitability of your business through multi-million dollar investment in training of our sales consultants, enhanced customer service, state of the art appliances, financing, and interior design.

By partnering with Wella Professionals we help you showcase your expertise so clients will:
• Spend more with you on services and products
• Become loyal and return regularly
• Recommend your salon and attract new clients